How are shoppers rated?

At Confero, we focus on the quality of the mystery shop reports that we provide to our clients. A member of our Quality Review team reviews each and every one of the mystery shopping reports submitted to Confero.  We determine whether the correct location was mystery shopped, if the assignment was conducted within any applicable time frames, if the guidelines were followed and if the assignment and supporting documentation were submitted within the required time frame.  The report then receives a rating based upon how well the report adheres to these factors.  Ratings allow us to give priority to those shoppers who consistently demonstrate quality work and to remove those shoppers who do not adhere to the guidelines from future consideration.

ü         Our rating system is based upon a scale of 1-10.  Our expectation is that shoppers will adhere to all guidelines, and surveys will be submitted in a complete and accurate manner.  Reports that meet such expectations will receive an “8” rating.  For shoppers who exceed expectations or far exceed expectations, there is an opportunity to earn a rating of a 9 or 10.  For those reports which are not submitted according to our guidelines, Confero will give ratings of 1-7.  Any assignment receiving a rating of 7 or lower will also receive comments (Performance Notes) to indicate what was not done correctly.   These comments will appear in an email you receive once your report has been reviewed, and will also show in your Shop Log.  Please consider these comments when conducting future assignments. 

ü      Please note: we cannot accept reports that are not submitted according to the guidelines. Remember that Mystery Shopping is a form of market research.  It is important that each visit be conducted using the same guidelines, no matter in which city the shop takes place.  Assignments conducted out of accordance with shop guidelines will not be paid.  Examples of assignments which we do not pay for include, but are not limited to, the following: 
 

·         Assignments conducted at the wrong location

·         Assignments conducted during the wrong time frame

·         Assignments conducted on the wrong date

·         Assignments for which supporting validation documentation (receipt, business card, etc.) was not received or was not received within the required time frame

·         Assignments which include contradictions that cannot be clarified

·         Assignments where a key element of the shop was not performed.

All shoppers come into our system with a neutral rating of 5 until the first assignment has been completed and reviewed by the Quality Review Team.

For more information about shopper rating, please visit: 

 http://www.conferoinc.com/ConferoInc/Shoppers/ShopperRatingInfo.htm