What are mystery shopping terms I should be familiar with?

Mystery Shopping Terms

Guidelines- Instructions for the shopper needed to complete each shop, which must be reviewed for each individual shop.  Guidelines indicate the time, date and location of shop, specific details like what to order, and detailed information to look for.  Guidelines change from client to client, and may change from one shop date to another, so shoppers must check their shop guidelines online, on the day of the mystery shop.

Shopper Profile: Each shopper has a data record in our database called a profile, where the shopper enters his/her personal information such as name, address, email address.

Shopper Log: Within Sassie, the database tool used by Confero, shoppers will be able to view their upcoming shops, and past shops with payment details. 

Validation: Each shop will have a receipt, or some sort of proof of purchase/visit, like a business card to accompany their shop report.  Your shop guidelines will outline the validation that each assignment requires, as well as the time frame in which you must submit them.

Survey: Each shop has a set of specific questions pertaining to the shop, also known as a survey.  It is imperative to review the online survey in conjunction with the shop guidelines.

Shopper Rating: Each time you complete a shop, you receive a shopper rating, also referred to as a “grade.”  Ratings are between 1 and 10, 10 being the highest.  New Confero shoppers begin with a rating of 5.  With each shop performed according to the satisfaction of all guidelines, your chance to improve your grade increases.  Your shopper grade relies completely on you and your ability to conduct your shop according to the guidelines.