What is a revealed shop?

Sometimes you may see shop offers that call for the shopper to “reveal” him or herself to the manager at our client’s site.  This means that after completing your shop, you may need to ask to speak with the manager.  You will identify yourself as a mystery shopper representing a specific client (such as Coca-Cola), and then disclose whether the shop was successful or unsuccessful. You may be asked to give out prizes for a job well done, or to leave a card and correspondence, outlining the details that need to be strengthened.

As a shopper, Confero will advise you on these particular shops.  Your guidelines will include instructions on how to conduct the revealed shop.  Each client requires different protocol for revealed shops, and sometimes guideline requirements change mid-project, so it is absolutely necessary to read shop guidelines on the day of the assignment.