Confero mystery shoppers are a diverse group of customers whose actual professions range from accounting to zoology. Confero shoppers are reporters--not assessors. They are average customers, but because they remain anonymous, they provide very candid feedback.

Shoppers report on their experiences as an average customer--a perspective managers and owners cannot offer because they are too close to and too knowledgeable of their industry.

Shoppers are independent contractors, most of whom are employed full-time elsewhere. They are not employees of Confero and are not obligated to accept Confero shopping assignments.

To recruit new shoppers, Confero seeks referrals from its experienced shoppers. Confero also recruits just as any company would. Shoppers apply to Confero via a shopper profile form. Shoppers are asked a series of questions to determine their background and capability to report fairly. Their ability to communicate via surveys is assessed prior to acceptance by Confero to be a mystery shopper.

Confero continually recruits shoppers to replace those lost to natural attrition, bias, a less-than-expected experience or poor performance in reporting on their visits.