Consumer Brand Support

The best marketing efforts can be thwarted by poor field execution. Imagine the possibilities for promotions to become ineffective at retail:

• POS materials not delivered to outlets

• POS materials set up improperly at outlets

• POS materials not set up at outlets--at all

• Unit employees not trained to mention promotional products

• Employees do not understand the promotion

Mystery shoppers and field auditor can determine the extent of participation in promotions, availability of materials on-site and correct positioning.

Studies are accomplished quickly, to allow time for re-distribution of promotional products or support materials to maximize the promotion.

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