What can mystery shopping reports
do for your business?
-
Identify strengths and weaknesses at front line
-
Direct field managers to units which most need
improvement
-
Support incentive and bonus plans
-
Expose training needs
-
Identify competitive
opportunities
-
Increase accountability for customer service
throughout the organization
Mystery
Shopping and Customer Satisfaction Measurement are not one and the same.
To learn about the differences between the two, review our article:
Mystery
Shopping Studies and Customer Satisfaction Studies: A Comparison,
which appeared in the January 200 issue of
Quirk's
Marketing Research Review.
Note:
Mystery shoppers independently evaluate the business establishment assigned,
including quality of product, operations, customer service, pricing and
facility. Shoppers do not investigate or are not retained to investigate
criminal or suspected criminal behavior on the part of the business
establishment employees. Prior to any mystery shopping engagement, Confero
requires client signature attesting to client's understanding of the above and
to client's understanding that Confero maintains shopper confidentiality and
will not reveal the name of any individual mystery shopper to client. If a
company seeks integrity shopping, we advise the company to contact shopper
services which hold private investigator licenses in the states in which the
company operates.
