Confero Blog

Confero Warns About Job Posting Scam Alert, Hourly Rate Stated

Sep 03, 2010 by Confero Inc.

Confero has been alerted to a new type of mystery shopping scam. Scam artists are taking Confero’s name and other company information and creating fake job postings. They are posting these fake advertisements on various help wanted and job seeker sites. When a potential applicant tries to apply for the position, they are asked to provide a variety of information, including personal information like Social Security Numbers.

Confero, Inc. is not posting these job advertisements. Our mystery shoppers register on our secure website that consumers can click on from our homepage. Mystery shoppers are independently contacted, never hired as employees, as we cannot guarantee assignments or work. Mystery shoppers are free to accept only those mystery shops in which they are interested and a fixed-fee amount is agreed up in advance of the shop. Confero does not pay hourly rates.

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Confero, Inc. Named To Carolina Parenting’s 2010 N.C. Family-Friendly 50 List

Aug 26, 2010 by Confero Inc.

Customer Experience Measurement Firm Honored For Offering Family-Friendly Opportunities In The Workplace

CARY, N.C. – Elaine Buxton, CEO and president of Confero, Inc. (www.conferoinc.com), a national customer experience measurement firm, has announced that the firm has been named to Carolina Parenting Inc.’s N.C. Family-Friendly 50 list for 2010 . The Family-Friendly 50 honor recognizes companies in North Carolina that help working parents by offering family-friendly employment programs, policies and opportunities. Selections are made in partnership with the UNC Kenan-Flagler Business School. Confero will be recognized in a special section of the September issues of Carolina Parent, Charlotte Parent and Piedmont Parent, at events in all three markets and on Carolina Parenting Inc.’s websites. For more information, visit http://www.carolinaparent.com.

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Can YouTube “Haul Videos” Replace Customer Experience Research?

Aug 26, 2010 by Confero Inc.

YouTube “haul videos” are powerful , as evidenced by the recent success of the Blair and Elle Fowler video , featuring two sisters who talk about a Forever 21 watch. These videos produced over 75 million views, plus a big increase in sales for the product. The online evaluations are especially influential for the younger demographic, who receive most product recommendations via social media these days. As far reaching as these testimonials are, are they enough to communicate all that you desire about your brand?

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US Government Uses Mystery Shopping to Ensure Compliance

Aug 26, 2010 by Confero Inc.

In two recent cases, the U.S. government used mystery shopping techniques to audit what individual consumers were told during one-on-one interactions. These cases highlight the consequences of giving inaccurate or incomplete information to customers. Auditing the information given to customers could have perhaps helped these companies avoid the costly consequences of wrongdoing or unintentional misrepresentation.

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August 2010: Low Hanging Fruit: These Stats Show Opportunities to Best the Competition

Aug 26, 2010 by Confero Inc.

We continue to seek out fundamental customer services statistics that impact various industries. This study shows the rising importance of service quality for banking customers:

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