Confero Named Top 100 By Business Leader Magazine

Jul 08, 2009 by Confero Inc.

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Why Organizations Use Mystery Shoppers

Jun 23, 2009 by Elaine Buxton

When I tell friends that I work for a firm that provides mystery shopping services, I am surprised by the responses. They are intrigued with the idea of mystery shopping and want to become mystery shoppers themselves. Most have experienced positive and negative interactions in buying situations and have wanted to convey feedback on their experiences.

Aside from an interest in secret shopping on a personal level, the average consumer does not think about why companies choose a secret shopping service as a way to measure the customer experience . Consider the goals of those companies that use them:

-Deliver excellent customer service consistently. Most companies do not have the ability to monitor employee service behaviors on a day-to -day basis. As managers review mystery shop reports over time, they gain insight on how employees are living up to company service expectations. They can use this ongoing information to ensure that they give their employees the right tools and coaching to provide great service on a regular basis.

-Expect a high level of customer service from every employee. In a company with a well-run mystery shopping program , employees know that managers will commend those employees who perform well when shopped, and work toward improvement with those who don’t make the grade. Mystery shops contain specific behavior expectations for each position type, making them a great way for companies to move all employees to the same level of customer service delivery.

For companies that set goals like these and work hard to meet them, mystery shop programs are well worth exploring.

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Confero Inc. President Named to Enterprising Women Magazine’s Advisory Board

May 05, 2009 by Confero Inc.

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Confero Hot Spot Mystery Shopper Referral Drawing Winners Announced

Apr 21, 2009 by Lana Meade

Congratulations to Carrie H and Marnie W, who referred shoppers to us from Ahoskie, NC and Banner Elk, NC. . Carrie and Marnie have each won $50 for referring a friend who successfully performed a shop for us.

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Confero Warns Consumers of Scam Artist Posing as a Confero Mystery Shop Recruiter

Apr 07, 2009 by Confero Inc.

As discussed in earlier posts, we have received requests from would-be mystery shoppers asking that we validate the employment of Robert Preston, Micheal Thomforde, James Clayton, Paula Moore, Carlos Burnett, Chris Jordan and now Alexander Hopkins. None of these persons work for Confero. These are made-up names used in official-looking email messages from people trying to scam unsuspecting consumers. Sometimes, the scam emails have been spoofed to look like the message is from Confero and to hide the true origin of the email. Other times, the sender simply pastes the Confero name or website into his or her email message. Either way, these scammers are attempting to fool consumers into thinking they are dealing with Confero.

Persons interested in legitimate mystery shopping may visit the Mystery Shopping Providers Association (MSPA) website for information about ethical, legitimate mystery shopping companies. Confero is a member of the MSPA. To register your interest to mystery shop for Confero,please visit the Shoppers’ Center tab above for complete details.

If you have fallen victim to this scam, or if you have been contacted by any of these scammers, please file a complaint with the Federal Trade Commission (FTC).. The FTC also offers information about mystery shopping and the Mystery Shopping Providers Association at
this link.

What can consumers do to steer clear of this?

  1. Only sign up to mystery shop with reputable firms. All members of the Mystery Shopping Providers Association have agreed to honor a code of ethics.
  2. Reputable firms are not likely to ask for your name, address and other contact info via email. Sign up with firms that offer a secure website for sign ups.
  3. Never pay to be accepted as a shopper. Reputable firms pay YOU to mystery shop and charge you NOTHING to sign up.

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