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In addition to the business intelligence we gather at our clients’ locations, we consistently review important customer service statistics that impact our clients’ various industries. Each month, we will share a few of these interesting statistics with Connector readers. Here are a few stats recent eye-opening stats:
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Gathering competitive business intelligence is an important step in retaining and gaining new customers. To help businesses get the information they need, Confero often executes competitor studies on a large scale and over a considerable length of time. However, there are ways for individual stores to conduct competitive analysis locally and effectively. One way is to use your existing employees as mystery shoppers. Here are simple steps to put a competitor evaluation plan into action:
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Confero recently released a podcast recorded with our president Elaine Buxton on the benefits of mystery shopping. In the podcast, Elaine discusses a variety of topics including:
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The Mystery Shopping Providers Association recently announced that due to shopper demand, a pilot Gold Mystery Shopper DVD Certification Workshop has been scheduled for June 5, 2010 in Burbank, California. All MSPA Silver Certified Mystery Shoppers (and those who can become Silver Certified before registering for the workshop) are invited to register and attend.
For more information about Gold and Silver certification and how to register click here to visit the MSPA’s website.
Confero supports MSPA certification! For information about our support of this program, please visit these pages:
http://www.conferoinc.com/shoppers-center/shopper-faq/#16
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Last week brought some great news for consumers who were victimized in some of the recent money-wiring scams. On April 28th, 2010 the Federal Trade Commission (FTC) announced that it would begin mailing more than 34,000 checks to consumers who were victims of some of the fake-check scams that involved payments via MoneyGram International, Inc.
For more information about these legitimate redress checks please visit the FTC’s news release here.
For more information about these types of scams, please visit our Consumer Alerts.
If you have been a victim of a fake check scam, make sure you report this to the Federal Trade Commission (FTC) by filling out the complaint form on the FTC’s website .
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