Confero Hot Spot Referral Winner

Jan 08, 2009 by Confero Inc.

Congratulations to Cathy B. who found a new shopper for us in Ahoskie, NC. Cathy has won the $50 prize for referring a friend who successfully performed a shop for us.

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Social Security Verification

Dec 22, 2008 by Confero Inc.

As we approach the holiday season, we are busily preparing for next year. As you know, we are implementing exciting new tools in Confero COMPASS. We have been working to verify shopper Social Security numbers or Tax ID numbers and have been working hard to alleviate any problems that we have encountered along the way. Shoppers can check the status of their Social Security numbers or Tax ID numbers in their profiles. We have also been notifying shoppers if their Social Security numbers or Tax ID numbers have been declared invalid by the IRS, which means that the number is not matching your legal name. In most cases, your account name with us is listed as first and last name and your legal name is first, middle and last. For example, your account name could be John Doe, but your legal name is John Patrick Doe, so you would need to check the box that indicates that your legal name is different than your account name and enter your legal name in the box provided. Unfortunately, until the IRS indicates there is a match between the name and number submitted, we cannot issue payment.. Please note that it may take 24-96 hours for the IRS to verify the numbers. Also, for shoppers who do not wish to enter their Social Security Numbers but wish to continue shopping, a Tax ID number can be provided by the IRS and used. Please remember to indicate the name associated with this number if you decide to use a Tax ID number. To obtain a Tax ID number, contact the IRS and request a number for your mystery shopping contract business. This is a simple process that can be completed by visiting the website: www.irs.gov/businesses and clicking on Employer ID numbers, or by calling the IRS at 1-800-829-4933. You may also print a W-9 form, fill it out and mail it to us at Supplier Verification, Confero Inc., PO Box 1570, Cary, NC 27512. When we receive the document, we will enter it onto the system for you. To obtain a W-9 form, please visit http://www.irs.gov/pub/irs-pdf/fw9.pdf Please understand that the delay for this service is about 14 working days to allow us time to enter the information for you. Thank you for your patience and understanding during this necessary transition. We hope you and your families have wonderful holiday seasons!

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Five (5) Key Considerations for On-The-Spot Rewards Mystery Shopping

Nov 06, 2008 by Elaine Buxton


On-the-spot rewards are an effective way to encourage employee participation toward attaining specific behaviors. They are especially effective when put into place for a limited time (to maintain excitement) and are simple to understand. Sometimes, revenue-generating behaviors may not seem natural to your team, but a simple suggestion, backed up by an offer to the customer, can increase revenue dramatically. Under the proviso that “what gets measured, gets done”, on-the-spot rewards go a bit further, moving toward, “what gets mentioned, gets sold”.

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Announcing Confero COMPASS and Log In Method Changes for Clients

Oct 30, 2008 by Paul Jacobi

With the re-launch of the Confero website , clients will now log in by visiting www.conferoinc.com and then click on “Client Log In”. The look and feel of our client reporting site has changed as well. However, the reporting functionality within the site remains the same. We believe this enhancement will make it easier for clients to locate their log in information. The new look and feel is easier to navigate and should be easier for our clients and their managers to navigate.

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Customer Satisfaction Research vs. Mystery Shopping: A Dialogue Revisited

Oct 30, 2008 by Elaine Buxton

In our current economy, customer retention is at the forefront of good business strategy. Well-run companies know that keeping customers coming back, even in this difficult economic climate, will ensure success down the road. With so many businesses focusing on customer service strategy and so many approaches to customer experience measurement out there, I am often asked which measurement method works best.

Customer satisfaction research methods include web surveys , phone surveys , Interactive Voice Response (IVR) surveys and the like. Mystery shopping involves sending someone to pose as a customer, interact with people at the site, and then report on their observations. Mystery shopper observations are directed by the program set up and requirements.

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