Mystery Shopping for Revenue Generation: Maximize the ROI of Your Mystery Shopping Program

Sep 04, 2009 by Elaine Buxton

Mystery shopping usually means measuring customer experiences as they relate to specific performance expectations for service delivery. This means that mystery shoppers are typically reporting on behaviors and conditions that affect the customer experience.

It’s beneficial to take this thinking further. Setting sales goals for your staff, using mystery shoppers to see that they are working toward them and then rewarding success creates revenue generation opportunities.

What if your mystery shopping program also produced an immediate pop in revenue? For an example of this in action, visit
Confero’s case study on up selling; “Revenue Generation via Upselling”

Tagged: confero, mystery shopping, mystery shopper, customer experience, return on investment, roi, casual dining mystery shopping, qsr mystery shopping, quick service restaurant, upselling