Casual Dining Mystery Shopping News
What is Mystery Shopper Interview Bias?
Aug 26, 2009 by Elaine Buxton
Businesses considering mystery shopping services sometimes ask us about “interview bias,” or the concern that the mystery shopper will sway the employee to behave in a certain way or that the mystery shopper will bring opinions to the shop visit which might affect the outcome of the research.
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Mystery Shopping for Revenue Generation: Maximize the ROI of Your Mystery Shopping Program
Sep 04, 2009 by Elaine Buxton
Mystery shopping usually means measuring customer experiences as they relate to specific performance expectations for service delivery. This means that mystery shoppers are typically reporting on behaviors and conditions that affect the usually means measuring customer experience .
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