Food & Beverage News

The Competition for Consumer Dollars, Magic Fitting Rooms, Sales Strategies

Oct 29, 2010 by Confero Inc.

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Family Dining Mystery Shops

Nov 18, 2010 by Confero Inc.

Nations Restaurant News recently reported in the article, "Restaurants put Marketing Muscle behind Kids' menus," that families are returning to restaurants.  This is good news for restaurants that focus on attracting the family dining segment. Whether they use an e-mail blast, radio ads, table tents or a combination of communication methods, restaurants benefit from a family strategy that allows them to bring in more customers and deliver a dining experience that encourages families to return.

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December 2010: Low Hanging Fruit: These Stats Show Opportunities to Best the Competition

Dec 06, 2010 by Confero Inc.

  • “Studies show that 85% of a company’s brand image is driven by sales interactions… not marketing campaigns.” (American Marketing Association)

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How Do You Say, “I’m Sorry” to Customers?

Dec 22, 2010 by Confero Inc.

Good service can break down more easily during the busy holiday season, making it even more important to know how to say “I'm sorry” to customers. Inc. Magazine’s article, “How do you say I’m sorry?” highlights the importance of handling customer issues smoothly in the worst possible scenario.  Diners at the upscale restaurant, Jean Georges in New York, encountered a roach on their table. The restaurant manager quickly relocated them to another table and their meal was on the house.   What does your company do when faced with tough customer situations?  Do you train staff on how to appease customers when they are dissatisfied?

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January 2011: Low Hanging Fruit: These Stats Show Opportunities to Best the Competition

Jan 13, 2011 by Confero Inc.

  • Room for improvement in the customer experience arena.  In a recent study conducted by Forrester Research, over 7,700 customers responded to questions on satisfaction with 154 companies.   Surprisingly, respondents ranked only 6% of the companies as excellent.  They ranked 2/3 of the brands as okay or poor.
     

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