Mystery Shopper News

Go Red for Women on February 5th!

Jan 15, 2010 by Confero Inc.

Go Red for Women on February 5th!

Confero, Inc. is encouraging all our employees and mystery shoppers to circle February 5th, 2010 in red on their calendars. That’s the day Confero will join the American Heart Association (AHA)‘s fight against heart disease by holding Wear Red Day. We encourage everyone to participate by wearing red and donating $5 to help the AHA raise women’s awareness of cardiovascular disease and empower women to reduce their risk.

We are proud to be joining the AHA and other concerned companies and organizations across America in the fight against the #1 killer of women—as well as of men. Wear Red Day is a chance for us to arm ourselves with knowledge about this devastating disease and to raise funds that will help the AHA advance its research and education efforts.

Here at Confero, Inc. we have started a team website to help raise money in the fight against heart disease. Confero employees and mystery shoppers are urged to make donations to support this cause. Every penny counts! We also would like to encourage our mystery shoppers to find us on Facebook and become a Fan of Confero. For every new Facebook Fan between now and February 5th, 2010, Confero will donate $1, up to $1,000! Spread the word; tell your friends and family to become a fan of Confero today!

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Elaine Buxton Elected To Better Business Bureau Of Eastern North Carolina Board Of Directors

Mar 11, 2010 by Confero Inc.

Confero, Inc. President Supports Advancing Marketplace Trust

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New Shopper Log-in Area Coming Soon—Bookmark Now!

Mar 11, 2010 by Confero Inc.

Confero is excited to announce a new and improved log in page for mystery shoppers. The change will allow shoppers to see the most up to date Shopper News each time they log in. It will also allow shoppers to have easier access to the Frequently Asked Questions and Shopper Hot Spots.

Currently, most mystery shoppers log into their Confero Compass Shopper Log by going to www.conferocompass.com. Beginning on April 1, 2010, the link to log in from www.conferocompass.com will be removed. To log into the Confero Compass system, shoppers will visit the Confero website at www.conferoinc.com to log into Confero Compass. The www.conferocompass.com link will be disabled on April 1, 2010.

The easiest way to make the switch would be to bookmark the following page: http://www.conferoinc.com/shoppers-center/shopper-news/.

Another option would be to go to www.conferoinc.com and click on the Shopper Login button at the top of the page.

We hope to make this an easy and beneficial switch for everyone!

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MSPA Mystery Shopper Gold Certification Workshop to be Held in Burbank, CA!

May 11, 2010 by Confero Inc.

The Mystery Shopping Providers Association recently announced that due to shopper demand, a pilot Gold Mystery Shopper DVD Certification Workshop has been scheduled for June 5, 2010 in Burbank, California. All MSPA Silver Certified Mystery Shoppers (and those who can become Silver Certified before registering for the workshop) are invited to register and attend.

For more information about Gold and Silver certification and how to register click here to visit the MSPA’s website.

Confero supports MSPA certification! For information about our support of this program, please visit these pages:

http://www.conferoinc.com/blog/entry/mspa-launches-gold-dvd-certification-get-certified-without-having-to-attend/

http://www.conferoinc.com/shoppers-center/shopper-faq/#16

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The Dangers of Copy and Paste

Jun 03, 2010 by Confero Inc.

Confero is excited to introduce guest blogger, Cathy Stucker. Cathy is the author of The Mystery Shopper’s Manual, the best selling guide to being a successful professional mystery shopper and blogs about the mystery shopping industry on her blog, The Mystery Shopper’s Manual. Confero President, Elaine Buxton first met Cathy several years ago during a Gold Shopper Certification seminar held by the MSPA when Cathy was working as a trainer for the Gold Certification program.

by Cathy Stucker, MysteryShoppersManual.com

You just got back from shopping three locations of the same client. Each assignment used the same scenario, and they all went pretty much the same way. The temptation is to write the comments and narrative for the first shop, then copy and paste your words into the other two reports. A few changes of names and other details and you’re done, right?

Wrong! Although recycling is a good thing, recycling comments and narratives in your mystery shop reports is not. Not only do some shoppers do this when they shop multiple locations of a company in the same day, they may copy and paste comments from shops done for the same client in previous months, or even shops done for competing businesses in the same industry. I even heard about one shopper who copied and pasted comments from the sample report provided by the mystery shopping company.

Why You Shouldn’t Copy and Paste

Clients are paying for a shopper to go to their location, follow the scenario, and tell them exactly what happened during the visit. When they receive multiple reports that read exactly the same way they question the value of mystery shopping. Why should they pay for this if every report is the same?

There have even been times when shoppers failed to make changes and submitted reports with incorrect employee names or other details. Those errors can cause a client to reject the report, and a rejected report means the shopper does not get paid.

When shoppers cut corners in writing reports, mystery shopping companies have to wonder what other corners they cut in doing the assignment. Did the shopper stay in the location the required amount of time? Did she interact with the expected number of employees? Did he ask the questions required by the scenario? Did the shopper actually make the observations noted in the report at this location or not? Is the shopper copying and pasting to cover the fact that she didn’t do what was required?

Trust is important in mystery shopping. The client must trust the mystery shopping company, and the mystery shopping company must trust the shopper. Mystery shoppers who can not be trusted do not get assignments. And when shoppers do anything to cause their integrity to be questioned it reflects badly on all of us and the industry as a whole.

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