Mystery Shopping News
May 31, 2012 by Confero Inc.
Last year, we wrote a well-received article about 25 business types for mystery shopping programs, drawing from our years of experience with a variety of clients in many industries. From convenience stores to upscale retailers to restaurants and medical practices, mystery shopping reports go a long way toward revealing how well employees interact with customers on a daily basis.
So, how do our clients use mystery shopping? Mostly, mystery shopping is used to find out about those things customers won’t tell you in surveys or social media comments, or issues you can't discover by asking customers. If our client has a customer service delivery process or set of procedures in place for fulfilling a brand promise in front of a consumer customer, chances are the process can by mystery shopped.
We’ve compiled our top ten list of mystery shopping uses here.
May 31, 2012 by Confero Inc.
On the spot restaurant reviews, customer service remarks, and feedback on wait times. Whatever customers talk about online, managers immediately learn about customer feelings when they monitor social media. While these instantaneous comments are an important part of understanding customer opinions, the feedback is very different from customer experience services such as mystery shops and customer satisfaction surveys.
Casual online comments travel fast, and make a substantial impact on potential customer buying decisions as well as employee morale. Onsite and telephone mystery shopping results help companies reward employees for positive sales behaviors and fine tune training efforts. Customer opinions through web or mobile surveys provide honest input about employees and services. With these differences in mind, and the added complexity of random online comments, many companies wonder how all three types of research fit together.
Jul 05, 2012 by Confero Inc.
The warning we posted about "Paul Williams" is still valid (see the original post here). . Fortunately, the would-be shopper contacted Confero rather than "Paul Williams. See her comments below. Please note that we NEVER send checks to mystery shoppers, asking them to cash checks and keep part as a payment. All Confero payments are issued to shoppers via PayPal AFTER the mystery shop has been completed, submiitted to Confero and accepted by our client.I got a letter in the mail today from Survey America, signed by a "man" named Paul Williams. The letter is asking me to be a Mystery Shopper. Along with the letter came a check for $2,860.00.
Aug 13, 2012 by Confero Inc.
We received an inquiry from a consumer about a phishing email going around using the Confero name. The consumer asked, "Do you have an affiliate in Seattle, Washington operated by one Nicolas Morgan in the "Market Viewpoint" department? We received two e-mails from this person in the name of Confero, Inc. soliciting for mystery shopper evaluators (Rep ID# FPH04609)."
We are not affiliated with anyone named Nicolas Morgan and we do not operate a "Market Viewpoint" department. A scammer is trying to capitalize on Confero's good name.Please do not fall for the Nicolas Morgan scam!
Aug 28, 2012 by Confero Inc.
We recently saw a communication from one of our grocery store clients. A store manager received his mystery shopping report and reminded his employees, “Remember, exceptional service is our best weapon. WalMart is right across the street!”
In the war among grocery retailers, competition for new customers remains fierce. Grocery consumers remain store-loyal and non-traditional grocery stores continue to enter the grocery playing field. Giants like Wal-Mart and Target add even more intensity to the competitive mix. Given these challenges, it’s no wonder that many grocery store chains have mystery shopping in their arsenal. For some grocery retailers, mystery shops go beyond