Quick Service Restaurant News

Mystery Shopping for Revenue Generation: Maximize the ROI of Your Mystery Shopping Program

Sep 04, 2009 by Elaine Buxton

Mystery shopping usually means measuring customer experiences as they relate to specific performance expectations for service delivery. This means that mystery shoppers are typically reporting on behaviors and conditions that affect the usually means measuring customer experience .

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Confero’s WayBack Machine and Life Lessons—How Small Efforts Paid off Big in the Late 80’s

Apr 30, 2010 by Elaine Buxton


We are preparing to celebrate Confero’s 25th year in business in 2011. Naturally, I have started to look back on our years in business. I’m often asked how we got started in the mystery shopping business. Here’s my favorite “how it all started” story. It’s the story of how our local firm became national, quickly, by doing small things right.

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