Secret Shop News

25 Business Types for Mystery Shopping, Customer Experience Research and Compliance Audits

Mar 03, 2011 by Confero Inc.

Confero’s 25 years in the customer experience research field has allowed us to interact with various industries over the years.  With our experience in so many diverse industries, we apply knowledge to new projects in unique ways.  Here’s a list of 25 types of businesses that Confero has worked with over the decades, by providing them with services including onsite, telephone-recorded and email mystery shops, competitive pricing studies, retail audits, brand representation at retail, and customer satisfaction surveys:

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Bank “Retail-like” Strategies Enhance Customer Experience

Mar 03, 2011 by Confero Inc.

Once thought to be a declining delivery channel, the bank branch remains an integral part of the customer experience.  With troublesome financial institution performance in the limelight during the past years, customers use face to face branch visits as a means to develop trust with financial institution employees.

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Using Mystery Shopping Results: Key Element of Employee Reviews

Mar 03, 2011 by Confero Inc.

Has your management team considered new ways to motivate employees during performance reviews?  A recent article on best practices for employee performance reviews contains suggestions for delivering more rewarding employee reviews.

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Mystery Shopping ROI: Suggestive Selling Online Calculator Tool

Apr 07, 2011 by Confero Inc.

Companies use mystery shopping, IVR and web surveys and other measures of customer experience in an effort to increase customer satisfaction, which will hopefully turn into customer loyalty.  If your company is considering starting a customer experience measurement program (or if you are already using one) it may be helpful to calculate what the potential return on investment may be. 

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