Web Surveys News

Customer Satisfaction Research vs. Mystery Shopping: A Dialogue Revisited

Oct 30, 2008 by Elaine Buxton

In our current economy, customer retention is at the forefront of good business strategy. Well-run companies know that keeping customers coming back, even in this difficult economic climate, will ensure success down the road. With so many businesses focusing on customer service strategy and so many approaches to customer experience measurement out there, I am often asked which measurement method works best.

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Announcing Confero COMPASS and Log In Method Changes for Clients

Oct 30, 2008 by Paul Jacobi

With the re-launch of the Confero website , clients will now log in by visiting www.conferoinc.com and then click on “Client Log In”. The look and feel of our client reporting site has changed as well. However, the reporting functionality within the site remains the same. We believe this enhancement will make it easier for clients to locate their log in information. The new look and feel is easier to navigate and should be easier for our clients and their managers to navigate.

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Mystery Shops Tell Part of Customer Experience

Mar 30, 2010 by Confero Inc.

Confero is best known for mystery shop services , which report on specific performance observations made during on site visits or phone calls. Our other services can add vital elements to your company’s customer experience knowledge. Not all research methods will benefit every business, but for some, these can provide valuable knowledge and more in depth insight into the customer experience:

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The JetBlue Example: Are Your Employees Preparing to Slide Down the Chute?

Aug 03, 2010 by Confero Inc.

By now, everyone has heard the story about the JetBlue Flight attendant who became frustrated with a passenger, expressed his anger over the public address system, and exited the plane via the emergency chute.   While it’s still not clear what exactly transpired on the plane, one thing that is clear is that many took his side, despite his bizarre actions.  Why did people praise his behavior?  Is it that airline customers empathize with airline travel stress, since they know firsthand the stress and overcrowding of many flights?  


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Holiday Spending Expected to Increase!

Oct 26, 2010 by Confero Inc.

People Walking and ShoppingA recent study shows that spending by affluent Americans will grow four percent during the holiday season, but how do you ensure that well-off customers spend more at your store or restaurant? 

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