Confero Blog

Confero, Inc. Named To Inc. 5000 List of Fastest Growing Privately-Held Companies in America

by Confero Inc.

CARY, N.C.—Elaine Buxton, president of Confero, Inc., (www.conferoinc.com), has announced that the national customer experience measurement firm has been recognized by Inc. magazine as one of America’s fastest-growing private companies.

The 2009 Inc. 5000 is a list of the nation’s top 5,000 fastest-growing businesses based on revenue growth from 2005 through 2008, and represents the most comprehensive look at the most important segment of the economy—America’s independent-minded entrepreneurs. During the three (3) year period beginning in 2005, Confero has experienced

Customer Wait Times: Ideas to Make the Wait More Pleasant

by Confero Inc.

The Wall Street Journal’s Carl Bialik (“The Numbers Guy”) talked with our own Rob Barry, along with other experts, about the customer view of time spent waiting in line.

Rob knows a thing or two about wait times. He has worked with our grocery store clients to measure customer experience for the past six (6) years. As Rob stated to Carl, “Grocery stores are focusing more on quickness of checkout probably than ever before. Society has created an environment where everyone is in a hurry.”

In his August 18, 2009 blog The Waiting Game, Bialik digs into the art, science and numbers behind “queuing”, “standing in line” and “standing on line”.

Is customer waiting time about math or perception…or both? Thanks, Carl, for a fascinating look at waiting!

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Mystery Shopper Invoice Payments will be issued 8/25/09

by Confero Inc.

As you know, Confero, Inc. issues shopper invoice payments each month on or about the 25th for all shops conducted during the previous month. Payments scheduled to be issued on 8/25 are now showing on your Confero Compass Shopper Log as “Pending”. Payments will be issued in the evening, following close of business.

Mystery Shopping for Revenue Generation: Maximize the ROI of Your Mystery Shopping Program

by Elaine Buxton

Mystery shopping usually means measuring customer experiences as they relate to specific performance expectations for service delivery. This means that mystery shoppers are typically reporting on behaviors and conditions that affect the customer experience.

It’s beneficial to take this thinking further. Setting sales goals for your staff, using mystery shoppers to see that they are working toward them and then rewarding success creates revenue generation opportunities.

What if your mystery shopping program also produced an immediate pop in revenue? For an example of this in action,

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TIps for Getting More Shops: How to Become Our Scheduling Team’s Go-To Shopper in your Area

by Confero Inc.

We believe our team of schedulers is one of the best in the business. They work hard every day to find shoppers to fill each shop in order to make sure our projects are completed on time or ahead of schedule! They spend their days sorting through hundreds of emails and calling dozens of shoppers in order to make that happen. The following tips came straight from our scheduling team, see what you can do to become one of their star shoppers!

Tip #1: “My tip for shoppers would be when you sign up to request a shop make sure to check your emails DAILY. When shoppers sign up for a shop and we assign the shop to them an automatic shop assignment confirmation email is sent. However, if shoppers are not checking their email account daily they don’t know they have received the assignment. (This includes making sure these email messages are not going into your Spam or Junk email folders!) As a result the shop doesn’t get completed and we have to take the time to find another shopper. Even if a shopper has not requested a shop, they should check

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