Confero Blog

Confero Inc. President Named to Enterprising Women Magazine’s Advisory Board

by Confero Inc.

CARY, N.C. — Confero, Inc. a national customer experience measurement firm, has announced that Elaine Buxton, president, has been named to the Enterprising Women Advisory Board for Enterprising Women magazine. Enterprising Women magazine is the nation’s only women-owned magazine published exclusively for women business owners that chronicles the growing political, economic and social influence and power of entrepreneurial women. As a board member, Buxton will provide advice to the publication’s staff to tailor the publication to meet the needs of entrepreneurial women.

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Why Organizations Use Mystery Shoppers

by Elaine Buxton

When I tell friends that I work for a firm that provides mystery shopping services, I am surprised by the responses. They are intrigued with the idea of mystery shopping and want to become mystery shoppers themselves. Most have experienced positive and negative interactions in buying situations and have wanted to convey feedback on their experiences.

Aside from an interest in secret shopping on a personal level, the average consumer does not think about why companies choose a secret shopping service as a way to measure the customer experience . Consider the goals of those companies that use them:

-Deliver excellent customer service consistently. Most companies do not have the ability to monitor employee service behaviors on a day-to -day basis. As managers review mystery shop reports over time, they gain insight on how employees are living up to company service expectations. They can use this ongoing information to ensure that they give their employees the right tools and coaching to provide great service on a regular basis.

-Expect a high level of customer service from every employee. In a company with a well-run mystery shopping program , employees know that managers will commend those employees who perform well when shopped, and work toward improvement with those who don’t make the grade. Mystery shops contain specific behavior expectations for each position type, making them a great way for companies to move all employees to the same level of customer service delivery.

For companies that set goals like these and work hard to meet them, mystery shop programs are well worth exploring.

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Confero Named Top 100 By Business Leader Magazine

by Confero Inc.

CARY, N.C. – July 8, 2009. Elaine Buxton, president of Confero, Inc., (www.conferoinc.com) has announced that the firm has been ranked No. 51 on Business Leader magazine’s 2009 Top 100 N.C. Small Businesses list. Celebrating the top small businesses in North Carolina, Business Leader magazine’s Top 100 distinction honors companies that have achieved significant revenue growth over the past five years and contributed to their community and their industry. Confero will be featured in Business Leader magazine’s special June issue.

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Confero Mystery Shopper Newsletter July 24 2009

by Confero Inc.

Confero on Facebook!

Confero has joined Facebook!!
Become a fan of our company page today! We are hoping Facebook will allow us to better our communication with shoppers. Look for daily updates from our schedulers and exciting new information and contests!

Monthly Mystery Shopper Payments

Shopper payments for July have been posted. Check your PayPal account if you conducted a shop for Confero in June. As a reminder, payments are issued on or around the 25th of each month following the month of completion.

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Confero, Inc. Names Business Development Manager

by Confero Inc.

CARY, N.C. —Elaine Buxton, president of Confero, Inc., (www.conferoinc.com), a national customer experience measurement firm, has announced that Janet Morrison has been named business development manager. Morrison joins Confero with more than 20 years of marketing and sales experience, and 18 years of experience in the financial services industry. Her background includes leading client service and sales initiatives, business development, sales management, marketing research and focus group moderation. Most recently, Morrison served as the regional sales and marketing officer with BB&T, and was responsible for communicating mystery shop goals and results, providing guidance to managers on how to access mystery shop results, encouraging improvement and recognizing employees for superior mystery shop behaviors.

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