Confero Blog
Can YouTube “Haul Videos” Replace Customer Experience Research?
by Confero Inc.
YouTube “haul videos” are powerful , as evidenced by the recent success of the Blair and Elle Fowler video , featuring two sisters who talk about a Forever 21 watch. These videos produced over 75 million views, plus a big increase in sales for the product. The online evaluations are especially influential for the younger demographic, who receive most product recommendations via social media these days. As far reaching as these testimonials are, are they enough to communicate all that you desire about your brand?
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25 Business Types for Mystery Shopping, Customer Experience Research and Compliance Audits
by Confero Inc.
Confero’s 25 years in the customer experience research field has allowed us to interact with various industries over the years. With our experience in so many diverse industries, we apply knowledge to new projects in unique ways. Here’s a list of 25 types of businesses that Confero has worked with over the decades, by providing them with services including onsite, telephone-recorded and email mystery shops, competitive pricing studies, retail audits, brand representation at retail, and customer satisfaction surveys:
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