Confero Blog

Customer Wait Times: Ideas to Make the Wait More Pleasant

by Confero Inc.

The Wall Street Journal’s Carl Bialik (“The Numbers Guy”) talked with our own Rob Barry, along with other experts, about the customer view of time spent waiting in line.

Rob knows a thing or two about wait times. He has worked with our grocery store clients to measure customer experience for the past six (6) years. As Rob stated to Carl, “Grocery stores are focusing more on quickness of checkout probably than ever before. Society has created an environment where everyone is in a hurry.”

In his August 18, 2009 blog The Waiting Game, Bialik digs into the art, science and numbers behind “queuing”, “standing in line” and “standing on line”.

Is customer waiting time about math or perception…or both? Thanks, Carl, for a fascinating look at waiting!

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Confero, Inc. Adds Communications Manager

by Confero Inc.

CARY, N.C. —Elaine Buxton, president of Confero, Inc., (www.conferoinc.com), a national customer experience measurement firm, has announced that Katie Bean has been named communications manager. In this position, Bean will handle communications with the firm’s shopper community as well as the community at large, maintaining Confero’s presence on social networking sites such as Facebook and Twitter. Additionally, she will be responsible for client education and survey design. Bean began as an intern at Confero and has more than four years of industry experience. A native of North Carolina, Bean earned a Bachelor of Arts degree in history along with her N.C. Teaching Certification from N.C. State University. She resides in Cary and stays involved with the community through coaching softball at both Green Hope High School and Apex Parks and Recreation.

Confero, Inc. offers customer service mystery shopping evaluations, customer brand support services, customer satisfaction research,

Confero Profiled in Triangle Business Journal

by Confero Inc.

Cary, NC — October 2, 2009 Confero Inc. was profiled in the Business Journal’s “Sales and Marketing: Sales Stories” section this week. Click here to read the full article entitled: Using Metrics to Help Retail Shops Sell More”.

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Confero President Elaine Buxton Named 2009 Businesss Leader Woman Extraordinaire

by Confero Inc.

CARY, N.C. – Confero, Inc. (www.conferoinc.com), a national customer experience measurement firm, has announced that Elaine Buxton, president of the firm, has been named a 2009 Women Extraordinaire recipient by Business Leader magazine.

Those selected as Women Extraordinaire honorees are recognized for being leaders, innovators, problem solvers and inspirations to other women. These women serve the community by making a difference for worthy causes or by providing leadership, direction or support to a service-based professional, civic or charitable organization. Sixteen women business leaders in the Triangle were honored at an awards ceremony on Dec. 7 and will be featured in Business Leader magazine.

QUOTES:
“I am honored to be recognized among such an esteemed group of women business leaders,” said Buxton. “I thank Business Leader magazine for this honor, and I look forward to continuing to serve the Triangle community.”

DETAILS: – Buxton serves as the president-elect of the board of directors for the Mystery Shopping Providers Association (MSPA) as well as on the Advisory Board for Enterprising Women magazine.

Elaine Buxton Featured In 2010 Woman’s Advantage Calendar

by Confero Inc.

CARY, N.C. — Elaine Buxton, president of Confero, Inc., (www.conferoinc.com), a national customer experience measurement firm, will be featured in the 2010 Woman’s Advantage Page-A-Day Calendar. The calendar includes daily advice from successful women business owners across the U.S. and Canada on topics such as strategy, teambuilding, marketing and finance. Each day will provide advice from a thriving woman entrepreneur, who is successfully expanding their business. This marks the third consecutive year in which Buxton’s advice has been included in the calendar.

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