Confero Blog

Mystery Shopping for Revenue Generation: Maximize the ROI of Your Mystery Shopping Program

by Elaine Buxton

Mystery shopping usually means measuring customer experiences as they relate to specific performance expectations for service delivery. This means that mystery shoppers are typically reporting on behaviors and conditions that affect the usually means measuring customer experience .

It’s beneficial to take this thinking further. Setting sales goals for your staff, using mystery shoppers to see that they are working toward them and then rewarding success creates revenue generation opportunities.

What if your mystery shopping program also produced an immediate pop in revenue? For an example of this in action, visit
Confero’s case study on up selling; “Revenue Generation via Upselling”

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Confero, Inc. Adds Communications Manager

by Confero Inc.

CARY, N.C. —Elaine Buxton, president of Confero, Inc., (www.conferoinc.com), a national customer experience measurement firm, has announced that Katie Bean has been named communications manager. In this position, Bean will handle communications with the firm’s shopper community as well as the community at large, maintaining Confero’s presence on social networking sites such as Facebook and Twitter. Additionally, she will be responsible for client education and survey design. Bean began as an intern at Confero and has more than four years of industry experience. A native of North Carolina, Bean earned a Bachelor of Arts degree in history along with her N.C. Teaching Certification from N.C. State University. She resides in Cary and stays involved with the community through coaching softball at both Green Hope High School and Apex Parks and Recreation.

Confero, Inc. offers customer service mystery shopping evaluations, customer brand support services, customer satisfaction research,

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Confero President Elaine Buxton Named 2009 Businesss Leader Woman Extraordinaire

by Confero Inc.

CARY, N.C. – Confero, Inc. (www.conferoinc.com), a national customer experience measurement firm, has announced that Elaine Buxton, president of the firm, has been named a 2009 Women Extraordinaire recipient by Business Leader magazine.

Those selected as Women Extraordinaire honorees are recognized for being leaders, innovators, problem solvers and inspirations to other women. These women serve the community by making a difference for worthy causes or by providing leadership, direction or support to a service-based professional, civic or charitable organization. Sixteen women business leaders in the Triangle were honored at an awards ceremony on Dec. 7 and will be featured in Business Leader magazine.

QUOTES:
“I am honored to be recognized among such an esteemed group of women business leaders,” said Buxton. “I thank Business Leader magazine for this honor, and I look forward to continuing to serve the Triangle community.”

DETAILS: – Buxton serves as the president-elect of the board of directors for the Mystery Shopping Providers Association (MSPA) as well as on the Advisory Board for Enterprising Women magazine.

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Elaine Buxton Featured In 2010 Woman’s Advantage Calendar

by Confero Inc.

CARY, N.C. — Elaine Buxton, president of Confero, Inc., (www.conferoinc.com), a national customer experience measurement firm, will be featured in the 2010 Woman’s Advantage Page-A-Day Calendar. The calendar includes daily advice from successful women business owners across the U.S. and Canada on topics such as strategy, teambuilding, marketing and finance. Each day will provide advice from a thriving woman entrepreneur, who is successfully expanding their business. This marks the third consecutive year in which Buxton’s advice has been included in the calendar.

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Elaine Buxton Elected President of the Mystery Shopping Providers Association Board of Directors

by Confero Inc.

CARY, N.C. – Elaine Buxton, president of Confero, Inc. (www.conferoinc.com), a national customer experience measurement firm, has been elected president of the board of directors for the Mystery Shopping Providers Association (MSPA). The MSPA is an organization dedicated to improving the quality of service in the retail industry, through the establishment of professional standards and ethics for the industry and the education of providers, clients and shoppers on service quality.

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