Confero Blog
Customer Satisfaction Research vs. Mystery Shopping: A Dialogue Revisited
by Elaine Buxton
In our current economy, customer retention is at the forefront of good business strategy. Well-run companies know that keeping customers coming back, even in this difficult economic climate, will ensure success down the road. With so many businesses focusing on customer service strategy and so many approaches to customer experience measurement out there, I am often asked which measurement method works best.
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Announcing Confero COMPASS and Log In Method Changes for Clients
by Paul Jacobi
With the re-launch of the Confero website , clients will now log in by visiting www.conferoinc.com and then click on “Client Log In”. The look and feel of our client reporting site has changed as well. However, the reporting functionality within the site remains the same. We believe this enhancement will make it easier for clients to locate their log in information. The new look and feel is easier to navigate and should be easier for our clients and their managers to navigate.
Confero, Inc. Names Business Development Manager
by Confero Inc.
Confero, Inc. Named To Inc. 5000 List of Fastest Growing Privately-Held Companies in America
by Confero Inc.
What is Mystery Shopper Interview Bias?
by Elaine Buxton
Businesses considering mystery shopping services sometimes ask us about “interview bias,” or the concern that the mystery shopper will sway the employee to behave in a certain way or that the mystery shopper will bring opinions to the shop visit which might affect the outcome of the research.
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