Confero Blog
Bank “Retail-like” Strategies Enhance Customer Experience
by Confero Inc.
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Once thought to be a declining delivery channel, the bank branch remains an integral part of the customer experience. With troublesome financial institution performance in the limelight during the past years, customers use face to face branch visits as a means to develop trust with financial institution employees.
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Mystery Shopping ROI: Suggestive Selling Online Calculator Tool
by Confero Inc.
Companies use mystery shopping, IVR and web surveys and other measures of customer experience in an effort to increase customer satisfaction, which will hopefully turn into customer loyalty. If your company is considering starting a customer experience measurement program (or if you are already using one) it may be helpful to calculate what the potential return on investment may be.
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