Confero Blog

Five (5) Key Considerations for On-The-Spot Rewards Mystery Shopping

by Elaine Buxton


On-the-spot rewards are an effective way to encourage employee participation toward attaining specific behaviors. They are especially effective when put into place for a limited time (to maintain excitement) and are simple to understand. Sometimes, revenue-generating behaviors may not seem natural to your team, but a simple suggestion, backed up by an offer to the customer, can increase revenue dramatically. Under the proviso that “what gets measured, gets done”, on-the-spot rewards go a bit further, moving toward, “what gets mentioned, gets sold”.

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Confero, Inc. Recognized As Top Business By DiversityBusiness.com

by Confero Inc.

CARY, N.C. March 11, 2009. Elaine Buxton, president of Confero, Inc., (www.conferoinc.com), has announced that the firm has been selected as one of the Top 100 Women-Owned Businesses in North Carolina for 2008 by DiversityBusiness.com. DiversityBusiness.com conducted its ninth annual survey of more than 650,000 businesses in the United States for the awards, which are based on annual gross sales. The awards ceremony will take place April 29—May 1 at Disney’s Contemporary Resort in Orlando, Fla.

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Confero President Elaine Buxton Elected To Mystery Shopping Providers Association Board Of Directors

by Confero Inc.

CARY, N.C. — Confero, Inc., (www.conferoinc.com), a national customer experience measurement firm, has announced that Elaine Buxton, president, has been elected to the Mystery Shopping Providers Association (MSPA) of North America’s 2009 board of directors. With more than 200 members worldwide, the MSPA is the largest professional trade association dedicated to improving service quality using anonymous resources. Buxton will serve as the internal communications chair for the 11-member MSPA North America board. Confero has been a charter member of the MSPA since 1998, and Buxton previously served on the board as treasurer from 1998 to 2003. Confero, Inc. offers customer service mystery shopping evaluations, customer brand support services, customer satisfaction research, and employee incentive and recognition programs. “I am honored to have been elected to serve on the Mystery Shopping Providers Association’s North America board of directors,” said Buxton. “I pledge to work diligently with MSPA to promote and grow the mystery shopping industry in North America.”

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Confero Warns Consumers of Scam Artist Posing as a Confero Mystery Shop Recruiter

by Confero Inc.

As discussed in earlier posts, we have received requests from would-be mystery shoppers asking that we validate the employment of Robert Preston, Micheal Thomforde, James Clayton, Paula Moore, Carlos Burnett, Chris Jordan and now Alexander Hopkins. None of these persons work for Confero. These are made-up names used in official-looking email messages from people trying to scam unsuspecting consumers. Sometimes, the scam emails have been spoofed to look like the message is from Confero and to hide the true origin of the email. Other times, the sender simply pastes the Confero name or website into his or her email message. Either way, these scammers are attempting to fool consumers into thinking they are dealing with Confero.

Persons interested in legitimate mystery shopping may visit the Mystery Shopping Providers Association (MSPA) website for information about ethical, legitimate mystery shopping companies. Confero is a member of the MSPA. To register your interest to mystery shop for Confero,please visit the Shoppers’ Center tab above for complete details.

If you have fallen victim to this scam, or if you have been contacted by any of these scammers, please file a complaint with the Federal Trade Commission (FTC).. The FTC also offers information about mystery shopping and the Mystery Shopping Providers Association at
this link.

What can consumers do to steer clear of this?

  1. Only sign up to mystery shop with reputable firms. All members of the Mystery Shopping Providers Association have agreed to honor a code of ethics.
  2. Reputable firms are not likely to ask for your name, address and other contact info via email. Sign up with firms that offer a secure website for sign ups.
  3. Never pay to be accepted as a shopper. Reputable firms pay YOU to mystery shop and charge you NOTHING to sign up.

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Confero Hot Spot Mystery Shopper Referral Drawing Winners Announced

by Lana Meade

Congratulations to Carrie H and Marnie W, who referred shoppers to us from Ahoskie, NC and Banner Elk, NC. . Carrie and Marnie have each won $50 for referring a friend who successfully performed a shop for us.

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