Confero Blog

Confero, Inc. Names Business Development Manager

by Confero Inc.

CARY, N.C. —Elaine Buxton, president of Confero, Inc., (www.conferoinc.com), a national customer experience measurement firm, has announced that Janet Morrison has been named business development manager. Morrison joins Confero with more than 20 years of marketing and sales experience, and 18 years of experience in the financial services industry. Her background includes leading client service and sales initiatives, business development, sales management, marketing research and focus group moderation. Most recently, Morrison served as the regional sales and marketing officer with BB&T, and was responsible for communicating mystery shop goals and results, providing guidance to managers on how to access mystery shop results, encouraging improvement and recognizing employees for superior mystery shop behaviors.

read more >>

Confero, Inc. Named To Inc. 5000 List of Fastest Growing Privately-Held Companies in America

by Confero Inc.

CARY, N.C.—Elaine Buxton, president of Confero, Inc., (www.conferoinc.com), has announced that the national customer experience measurement firm has been recognized by Inc. magazine as one of America’s fastest-growing private companies.

The 2009 Inc. 5000 is a list of the nation’s top 5,000 fastest-growing businesses based on revenue growth from 2005 through 2008, and represents the most comprehensive look at the most important segment of the economy—America’s independent-minded entrepreneurs. During the three (3) year period beginning in 2005, Confero has experienced

read more >>

FAQ Weekly Feature: What is “Validation”?

by Confero Inc.

Each week, we will feature one of our frequently asked questions and explain in detail.

All good research must be validated. Validation is a form of documentation that shows us that a mystery shopper was at the assigned place, at the assigned time and ordered the assigned items. Remember, mystery shopping is research, so client requirements are put into place to assure the reports from all shoppers can be accurately compared on a national basis. Sometimes, this means each shopper must make the same purchase so we can measure consistency of service around the country. Sometimes, this means that shoppers must visit locations within the same time period or dates, so that service during specific dayparts may be researched. Our schedulers must make sure all locations are included and accounted for during the project. Shoppers choose

read more >>

Confero, Inc. Adds Communications Manager

by Confero Inc.

CARY, N.C. —Elaine Buxton, president of Confero, Inc., (www.conferoinc.com), a national customer experience measurement firm, has announced that Katie Bean has been named communications manager. In this position, Bean will handle communications with the firm’s shopper community as well as the community at large, maintaining Confero’s presence on social networking sites such as Facebook and Twitter. Additionally, she will be responsible for client education and survey design. Bean began as an intern at Confero and has more than four years of industry experience. A native of North Carolina, Bean earned a Bachelor of Arts degree in history along with her N.C. Teaching Certification from N.C. State University. She resides in Cary and stays involved with the community through coaching softball at both Green Hope High School and Apex Parks and Recreation.

Confero, Inc. offers customer service mystery shopping evaluations, customer brand support services, customer satisfaction research,

read more >>

Confero Profiled in Triangle Business Journal

by Confero Inc.

Cary, NC — October 2, 2009 Confero Inc. was profiled in the Business Journal’s “Sales and Marketing: Sales Stories” section this week. Click here to read the full article entitled: Using Metrics to Help Retail Shops Sell More”.

read more >>

[0] Comments

Page 1 of 2 pages  1 2 >