Customer Exit Interviews

Customer exit interviews measure customer perceptions, brand recall or promotion awareness. Professionally trained interviewers conduct these studies to ensure quality responses. Data is available in a variety of formats.

Sometimes, you just need to know more or dig a little deeper. There are times when it helps to speak directly with your customer while the customer is interacting with the product or service.

Sample projects:

  • Determine customer awareness and usage of the clinical pharmacist services and durable medical equipment availability at selected drug stores offering Health Care Center services
  • Test awareness of Point of Purchase (POP) in convenience store location
  • Test consumer awareness of new sandwich menu at fast casual restaurant chain
  • Test shelf placement of beverage product in c-store venues
  • Interview post-security passengers regarding airport services and facilities
  • Determine pharmacist participation in a test coupon program for a major consumer health products company