Shopper News

Top Six Mistakes to Avoid When Completing a Mystery Shop Report

May 24, 2011 by Confero Inc.

Here at Confero, we get lots of questions from mystery shoppers asking how they can improve their shop ratings.  One easy way to improve your shop rating is to make sure you are providing a clean, concise mystery shop report every time.  Here is a list of the Top Six Mistakes to Avoid When Completing a Mystery Shop Report:

  1. Copying and pasting shop information.   Each mystery shop is unique, so each mystery shop report should be unique to each individual shop.  Our clients do not accept reports with copied or “canned”comments, as they expect each unique mystery shop/audit visit’s conversation to be reported individually. That’s what they are paying for. Copied or canned comments imply that the mystery shopper did not make the required observations or give them full attention.  For more details about this, see Cathy Stucker’s blog about all the “Dangers of Copy and Paste.”

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Gold Certification DVD Winner Announced!

May 24, 2011 by Confero Inc.

Congratulations to Ann F. from Sautee Nacoochee, Georgia!  Ann’s contest entry was randomly selected as the winner of our recent MSPA Gold Certification DVD contest.  Here is Ann’s winning entry:

What type of mystery shops appeal to you and why?

“I love mystery shops where I learn more about a particular product. I was not familiar with Smartphone technology but after three cell phone shops, I now know how to operate the Smartphone and exactly which provider I will sign with.  At the age of 63 mystery shops teach me and I get paid to learn!”

We enjoyed reading all of the contest entries and have put together a list of some of our favorites!

“The restaurant shops are my favorite.  We're going to eat out anyway so to have it reimbursed is great!” - Nancy W., Texas

“My favorite mystery shops are the instant prize-reveal reward shops. It always feels good to reveal the mystery shop to the manager when there is a positive outcome.” – Tracy E., Ohio

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New Contest! MSPA Gold Certification DVD Giveaway!

May 24, 2011 by Confero Inc.

This quarter we are giving away another MSPA Gold Certification DVD.  To enter this contest, leave a comment on this blog post answering this question:

Mystery shoppers observe and report on customer service every day.  What is the one thing an employee or business can do to turn a negative customer service experience into a positive one?

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Audit Projects Increase

May 24, 2011 by Confero Inc.

Our mystery shoppers may have noticed that over the past year, Confero has seen a big increase in clients requesting audits of their location.  Audits are usually used by large companies or corporations with multiple locations, often nationwide. Audits provide a simple way for companies to manage the image they are presenting to customers in all their locations. 

Audits usually require auditors to visit the assigned location and do any of the following items:

  1. Take an inventory of particular products.  Companies want to ensure that their shelves are properly stocked at all times.  And sometimes, they are auditing their competitors, so they want to be able to compare what their competitors have in stock.  In a recent program, one of our clients had auditors visit grocery stores to take inventory particular brands of products.  They wanted to know how much shelf space was designated for their product, as well as their competitors.

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How to Spot a Scam

May 24, 2011 by Confero Inc.

Unfortunately, scam artists have targeted unsuspecting consumers under the disguise of mystery shopping companies for several years now.  Recently, there have been a couple of news stories involving a few of these scams.  Last year, the wire transfer company, MoneyGram had to pay $18 million to settle charges with the Federal Trade Commission because it was found that “MoneyGram agents helped fraudulent telemarketers and other con artists who tricked U.S. consumers into wiring more than $84 million within the United States and to Canada.”  Also, in early April of this year, a man was sentenced to six years in prison for running a $6 million job scam

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MSPA Gold Certification Workshop June 11th, 2011!

May 24, 2011 by Confero Inc.

Have you considered becoming a certified MSPA mystery shopper?  The Mystery Shopping Providers Association (MSPA) has scheduled a Gold Certification Workshop for June 11th, 2011 in Toledo, Ohio

Becoming a MSPA certified mystery shopper helps separate you from the pack.  Many mystery shopping companies, including Confero,  use shopper certification as a deciding factor when choosing one shopper over another for a particular project.  For example, if two mystery shoppers request the same mystery shop and they both have the same shopper rating and history, if one shopper has an MSPA certification and the other does not, it makes it an easy decision.  The mystery shopper that has gone the extra mile to become MSPA certified is usually viewed as the “safer bet” when it comes to scheduling.  Schedulers are always looking for reliable mystery shoppers who they can be sure will get the shop done on time and in the correct manner.  MSPA certified mystery shoppers have completed specific education requirements that cover all aspects of the mystery shopping industry. 

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Confero Proudly Sponsored the Triangle Go Red For Women Luncheon on May 6th!

May 24, 2011 by Confero Inc.

Did you know that heart disease is still the number one cause of death among women?  Did you know that heart disease can affect women at any age?

Confero has made it our mission over the past few years to get involved in raising awareness about heart disease in women.  Earlier this year Confero staff members participated in National Wear Red Day by wearing red and attending a CPR information session. 

On Friday, May 6thConfero sponsored the Triangle Go Red For Women Luncheon at the Sheraton in Raleigh, North Carolina.  Our staff members spent time attending seminars on these topics: Heart Healthy Cooking, CPR Training and Know Your Heart Health.

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Tweet, Tweet! Follow Us!

May 24, 2011 by Confero Inc.

Are you on Twitter? If so, be sure to follow us for up to the minute information! Our scheduling team tweets about upcoming mystery shops, special bonus locations, industry news, tips from our schedulers and more!

 Here are some of our tweets from last month:

  • Turn your vehicle into a moneymaker! Check our job board to see if there are any oil change mystery shops near you!
  • Are you considering becoming a MSPA certified shopper? See what other shoppers have said about the certification program. http://bit.ly/jewkZv
  • Luckily, for one consumer, this mystery shopping scam had a happy twist. http://bit.ly/iPU9kh

 Follow us at www.twitter.com/conferoshoppers!

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Confero President Discusses Customer Surveys on My Carolina Today

May 19, 2011 by Confero Inc.

 

Confero President and CEO, Elaine Buxton, recently sat down with the hosts of, My Carolina Today, to discuss why consumers should participate in customer surveys on offered retail receipts.

 

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Adjustments to Confero’s Mystery Shopper Payment Process

Feb 04, 2011 by Confero Inc.

Starting this month, Confero will be making a small change to our mystery shopper payment process. Our policy will remain that mystery shopper invoices from the previous month will be paid on or around the 25th. For example, a mystery shop conducted in January will be paid on or around the 25th of February. The change in the process will be that around the 20th of every month, our accounting department will send out a notification to all mystery shoppers who are due to be paid regarding the amount of their payment. We hope mystery shoppers will appreciate this advance notice.

In order to receive these, or any, email notifications about payments, please be sure you have added shopperpayments@conferoinc.com to your accepted sender list.

When you receive the payment notification, if you notice an error or have a question, please respond to shopperpayments@conferoinc.com. Confero schedulers, editors, and other staff members outside the accounting department cannot investigate a payment for you or alter payment information, so please contact shopperpayments@conferoinc.com with questions.

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