Mystery Shopping Reports News
Oct 30, 2008 by Elaine Buxton
As many of you know, Confero has been working to develop a Manager Action Plan (MAP) for clients to use in conjunction with their mystery shop reports. The MAP offers a way for Confero clients to guarantee that each mystery shop is reviewed by the unit manager carefully and in a timely manner.
Aug 06, 2009 by Elaine Buxton
Customer service is about selling: selling the right product to the right customer in the right place at the right time. Many factors will determine customer service and, therefore, many factors have an impact on sales. In today’s challenging economic environment, many companies have fewer customers so they must sell more to the customers they do have.
Apr 22, 2010 by Confero Inc.
Many companies spend significant effort in evaluating, selecting and preparing for a mystery shop program. They invest this effort because they know that the information they gain can be used to improve company performance and top the competition.
Jun 03, 2010 by Confero Inc.
Confero is excited to introduce guest blogger, Cathy Stucker. Cathy is the author of , the best selling guide to being a successful professional mystery shopper and blogs about the mystery shopping industry on her blog, The Mystery Shopper's Manual. Confero President, Elaine Buxton first met Cathy several years ago during a Gold Shopper Certification seminar held by the MSPA when Cathy was working as a trainer for the Gold Certification program.
You just got back from shopping three locations of the same client. Each assignment used the same scenario, and they all went pretty much the same way. The temptation is to write the comments and narrative for the first shop, then copy and paste your words into the other two reports. A few changes of names and other details and you’re done, right?
Wrong! Although recycling is a good thing, recycling comments and narratives in your mystery shop reports is not. Not only do some shoppers do this when they shop multiple locations of a company in the same day, they may copy and paste comments from shops done for the same client in previous months, or even shops done for competing businesses in the same industry. I even heard about one shopper who copied and pasted comments from the sample report provided by the mystery shopping company.
Jul 22, 2010 by Confero Inc.
A: Allow time for consideration of mystery shop goals, survey question details and possible scenarios during the set up of a new mystery shopping program .
B: Build on the information that you gain from your mystery shops so that you can improve and redirect your program periodically.
C: Customize your mystery shopper survey to reflect your firm’s unique service and sales priorities.