Retail News

Can YouTube “Haul Videos” Replace Customer Experience Research?

Aug 23, 2010 by Confero Inc.

YouTube “haul videos” are powerful , as evidenced by the recent success of the Blair and Elle Fowler video , featuring two sisters who talk about a Forever 21 watch.  These videos produced over 75 million views, plus a big increase in sales for the product.   The online evaluations are especially influential for the younger demographic, who receive most product recommendations via social media these days. As far reaching as these testimonials are, are they enough to communicate all that you desire about your brand?
 

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Preparing for Holiday Sales Period: Upselling and Resulting ROI

Sep 14, 2010 by Confero Inc.

Preparing your stores for the busy holiday sales period is top of mind right now.  In addition to ensuring appropriate inventory and staffing levels, how do you train and evaluate employees before this peak season begins?  To make the season the most productive, guide employees on expectations now to add impact to your bottom line.  If you want to learn more about the actual impact of employee sales behaviors to the bottom line, use Confero’s Return on Investment Calculator.                       

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Holiday Spending Expected to Increase!

Oct 26, 2010 by Confero Inc.

People Walking and ShoppingA recent study shows that spending by affluent Americans will grow four percent during the holiday season, but how do you ensure that well-off customers spend more at your store or restaurant? 

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The Competition for Consumer Dollars, Magic Fitting Rooms, Sales Strategies

Oct 29, 2010 by Confero Inc.

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December 2010: Low Hanging Fruit: These Stats Show Opportunities to Best the Competition

Dec 06, 2010 by Confero Inc.

  • “Studies show that 85% of a company’s brand image is driven by sales interactions… not marketing campaigns.” (American Marketing Association)

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