Secret Shopper News

Confero Warns (Again) About New Mystery Shopper Scam Using the Name Paul Williams

Jul 05, 2012 by Confero Inc.

The warning we posted about "Paul Williams" is still valid (see the original post here). . Fortunately, the would-be shopper contacted Confero rather than "Paul Williams. See her comments below. Please note that we NEVER send checks to mystery shoppers, asking them to cash checks and keep part as a payment. All Confero payments are issued to shoppers via PayPal AFTER the mystery shop has been completed, submiitted to Confero and accepted by our client.

I got a letter in the mail today from Survey America, signed by a "man" named Paul Williams. The letter is asking me to be a Mystery Shopper. Along with the letter came a check for $2,860.00.


Confero Warns About New Mystery Shopper Scam Using the Name Nicolas Morgan

Aug 13, 2012 by Confero Inc.

We received an inquiry from a consumer about a phishing email going around using the Confero name. The consumer asked, "Do you have an affiliate in Seattle, Washington operated by one Nicolas Morgan in the "Market Viewpoint" department? We received two e-mails from this person in the name of Confero, Inc. soliciting for mystery shopper evaluators (Rep ID# FPH04609)."

We are not affiliated with anyone named Nicolas Morgan and we do not operate a "Market Viewpoint" department. A scammer is trying to capitalize on Confero's good name.

Please do not fall for the Nicolas Morgan scam!


Retail Level Employees Still Characterize Brand

Aug 28, 2012 by Confero Inc.

You may hope that your associates embody your brand, but do you sometimes fear that employees don’t quite measure up to your brand’s image? When you achieve parity between brand and how your employees interact with customers, it pays off. When associates don’t mirror your brand, it costs companies plenty.

Social media customer interactions constantly evolve and serve to build the brand. As an example, 48% of consumers who used social media for customer service indicated that they used it to praise a company for a positive experience. Although social media creates impact, one fact remains the same: retail level associates remain a large part of the brand experience. In increasingly competitive environments with fast service expectations and sweeping technological changes, the store continues to be a mainstay.


Mystery Shopping: Customer Service Eyes At RDU

Mar 19, 2013 by Confero Inc.

Thank you RDU Airport shoppers!

RDU Airport blogs about how mystery shopping reports are used to keep service levels exceptional. "Mystery shopping is used to gauge how well our front line employees are doing everyday to accomplish our shared customer service mission."

If you travel to/from RDU, check with us to see if we have mystery shops available for you during your trip. You can register your interest


Confero named Finalist in 13th Annual Stevie® Awards for Women in Business

Oct 11, 2016 by Confero Inc.

CARY, N.C. – Elaine Buxton, CEO of Confero, Inc., (, has announced that the national customer experience measurement firm has been named a Finalist in the 13th annual Stevie® Awards for Women in Business, and will ultimately win a Gold, Silver, or Bronze Stevie Award in the program.

The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees and the companies they run – worldwide.  The Stevie Awards have been hailed as the world’s premier business awards.

Gold, Silver and Bronze Stevie Award winners will be announced during a gala event at the Marriott Marquis Hotel in New York on Friday, November 18.  Nominated women executives and entrepreneurs from the U.S.A. and several other countries are expected to attend.   The event will be broadcast on Livestream and the pre-show from the red carpet will be streamed on the Stevie Awards’ Facebook feed.

Confero earned the finalist distinction in the Company of the Year (Business Services companies with 10 or more employees).

Confero is among more than 1,500 entries


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