Customer Experience Research Return on Investment Calculation
Customer experience measurement programs are not just nice to have; they need to show a return in terms of dollars. All well run businesses, consider new programs, systems and services by the return they will bring to the business.
In that spirit, Confero offers this tool to calculate ROI on mystery shops. Customer experience research tailored to suit your particular business needs shows what customers value about your stores and what customers would like to see improved. Additionally, businesses expect this research to improve your business.
Your own unique objectives ultimately determine how ROI will be calculated. Mystery shopping programs often focus on areas such as customer retention, loyalty, and revenue-generating behaviors such as suggestive selling.
Consider These Factors When Calculating Your Own ROI on Mystery Shops:
- Reduction in employee time spent handling customer complaints, as service levels improve
- Reduced cost to gain new customers
- Incremental revenue expected from earning repeat business from current customers
- Increase in referrals from existing customers as service levels improve
- Increase in revenues from additional products/services sold
- Increasing employee retention and morale as employees are recognized for excellent service, leads to a decrease in employee turnover
Regardless of the industry, this tool can be adapt to any scenario.
Click the link to try it out:
Reach out to Confero if you interested in experiencing the benefits of customer experience research tailored for your business.
