In Store Research

If it is in store, we can research it for you.


In-store research engages with customers, products, and conditions in-store.

  • Point of purchase (POP) placement
  • Product pricing
  • Competitor pricing
  • Consumer Packaged Goods (CPG) brands at retail
  • Consumer behavior in store
  • Advertising and promotions
  • Store traffic
  • Customer feedback

Research methods matched to your needs.

  • In-store interviews
  • User experience interviews: self check out, apps
  • Ethnography: observational research
  • In store audits: announced and unannounced
  • CPG support: promo, POP, product placement
  • Price checks
  • Wayfinding
  • Mystery shopping
Case Studies

Case Studies


What Our Clients Say

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Why Confero

Why us

  • Experience: our seasoned project leaders will design your program to get the analytics you need.
  • Right size, right partner. Large enough for your national program. Small enough for your regional program.
  • Best in class program design.
  • A proven history of long term, satisfied clients.
  • Actionable, easy to use reporting.
  • Unlimited dashboard views allow your management team to see their results, their way.
  • Reporting tools for every need.
  • Worthy of your trust. We are known for integrity.
  • Comprehensive quality control baked into every process.
  • Industry leadership. Active leadership in the Mystery Shopping Professionals Association.
  • Performance incentive procurement and fulfillment. Reward your star performers.

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Our Clients

Our Clients