Originally published in 2020, updated in 2025
The Challenge
A leading fast-casual restaurant brand struggled with inconsistent execution of point-of-purchase (POP) displays across hundreds of locations.
Key pain points included:
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Promotional materials displayed inconsistently or not at all.
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Uncertainty about which displays actually influenced customers.
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Missed opportunities to maximize visibility and upsell promotions at scale.
The leadership team needed reliable, nationwide insights to bring consistency to merchandising and confirm which tactics truly drove customer engagement.
The Objective
The restaurant chain turned to Confero to:
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Audit POP displays across thousands of locations.
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Capture both photos and data to validate execution.
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Pinpoint gaps in display placement and employee upselling.
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Provide actionable recommendations to improve marketing ROI.
Our Approach
Confero designed and executed a large-scale POP audit program tailored to the client’s needs:
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Nationwide Coverage: Audits completed in 3,900+ restaurants across 22 metropolitan areas.
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In-Store Assessments: Evaluation of drive-thru boards, in-store signage, counters, bags, and other display points.
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Visual Documentation: Each audit included 6–7 photos, delivering proof of execution.
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Actionable Data: Insights translated into dashboards and reports, highlighting patterns and problem areas.
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Employee Interaction Check: Auditors tracked whether staff referenced or upsold promotions.
The Results
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Improved Consistency: Reports confirmed whether POP materials were placed correctly across thousands of stores.
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Actionable Insights: Leadership identified which displays drove engagement — and which fell short.
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Revenue Growth: Stronger execution and upselling behaviors led to increased promotional performance.
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Smarter Marketing Strategy: Evidence-based insights allowed the marketing team to refine campaigns with confidence.
The Success
By combining photographic validation with data-driven reporting, Confero delivered clarity and accountability at scale. The client’s managers acted immediately to fix gaps, improving both merchandising consistency and promotional impact.
Key Takeaway
Confero helps national restaurant chains and retailers maximize POP impact through nationwide audits, photo verification, and detailed reporting. From drive-thru boards to checkout counters, we ensure every promotion is executed as designed — driving stronger sales and more consistent customer experiences.
👉 Contact Confero to learn how nationwide POP audits can elevate your marketing execution.
