A lot happens behind the scenes after you complete a shop. You see only your assignment and report — but the information you provide becomes part of a much larger system that business clients rely on to make strategic decisions.
Here’s a look at how your work moves from your report to a client’s dashboard, and how it helps their teams improve the customer experience.
Step 1: Your Report Is Reviewed by an Editor
Once you submit your shop, an editor checks:
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Clarity
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Completeness
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Consistency
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Required evidence (when applicable)
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Whether your comments support the scores
This review ensures the final report is accurate and usable for the client.
Step 2: The Report Is Added to the Client’s Dashboard
After approval, your report moves into the client’s reporting system — often within minutes.
Each client chooses how they want to receive updates. They may:
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Get email alerts for new shops
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Log in daily or weekly
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Pull custom reports
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Compare multiple locations or periods
This flexibility means your data gets to the right people quickly.
Step 3: Different Roles See Different Views
Company dashboards are structured to give each level of leadership the information they need. For example:
✔ Store Managers
See only their own store’s results.
Many check their dashboard as soon as a shop posts.
✔ District or Regional Managers
See all stores in their assigned territories.
They often compare performance across teams and time periods.
✔ Corporate or Executive Leadership (including CEOs)
See every shop across every location.
This is where big-picture insights come from:
trends, training gaps, customer sentiment, and system-wide opportunities.
Step 4: Some Information Is Routed Differently for Special Programs
Clients occasionally run short-term features like:
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“Question of the Week” campaigns
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New product rollouts
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Seasonal promotions
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Employee recognition initiatives
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Compliance checks
These data points may be highlighted or pushed to a separate workflow because they are time-sensitive or especially important.
Why This Matters to You as a Contractor
Understanding how the information flows helps you appreciate:
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Why clarity in your report matters
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Why accuracy has real business impact
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Why shops can influence training, staffing, product decisions, and employee recognition
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How your independent business contributes to meaningful improvements for companies and their customers
You’re not just reporting on a single moment — you’re helping shape the insights that leaders use to run successful organizations.
Every Report You Submit Helps Improve Customer Experience
Whether you’re completing a performance audit, a competitive review, or a simple price check, your observations help companies see the real customer journey and make informed decisions.
You’re a vital part of the customer experience ecosystem.