Confero Mystery Shopper Blog

  • Brand Auditors: The Role of Secret Shoppers Revealed

    Brand Auditors: The Role of Secret Shoppers Revealed

    February 21, 2025

      Brand Auditors: The Role of Secret Shoppers Revealed? What is That About? When you hear the term secret shopper it sounds so mysterious, right? What do mystery shoppers really do? How are mystery shoppers actually brand auditors? Do they really help businesses improve? Have You Ever Wondered How Mystery Shoppers Are the Solution for […]

  • New mystery shopper reviewing assignment details on a phone before completing a first mystery shopping assignment

    New Confero Mystery Shopper’s First Steps to Success

    February 12, 2025

    Starting mystery shopping can feel like a lot at first. These simple tips from experienced shoppers will help you stay organized, build confidence, and succeed on your first assignments.

  • Images of JoAnn Buxton, Confero's founder and CEO of many years with her team and family.

    Confero’s Growth & Culture Reflect Our Founder’s Leadership

    December 11, 2024

    Confero’s Growth & Culture Reflect Our Founder, Joann Buxton’s Leadership If you were fortunate enough to know JoAnn Buxton and are familiar with the company she began, you will easily see that the company’s congenial determined go get it nature, the attention to detail coupled with strong financial management and valuing others are all a […]

  • Confero Sponsors, Presents at MSPA America’s ShopperFest at Sea 2022

    May 28, 2022

    Another MSPA Americas ShopperFest is in the books.! ShopperFest at Sea provided amazing content and networking aboard Royal Carribbean’s Independence of the Seas. Olivia French and Elaine Buxton represented us. Olivia presented a session on how to put together a mystery shopping route on vacation and another session on working with schedulers. Elaine served on […]

  • Confero celebrates 25th anniversary

    Confero Celebrating its 35th Anniversary

    September 14, 2021

    We are excited and proud to celebrate our 35th year in business! Check out this video as our CEO Elaine Buxton thanks employees, clients, suppliers and contracted mystery shoppers, auditors, schedulers and editors who made this possible! We will celebrate them with 35 Days of Giving to various charities in the US and Canada.