Confero Honored as a Recipient of a BBB Torch Award for Marketplace Ethics

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Apr 30, 2019 by Confero Inc.

CARY, N.C. (April 23,  2019) —Confero was recently honored as a winning midsize business  for the 2019 BBB Torch Award for Ethics, making it one of 10 companies across BBB’s service area to be recognized for best practices in leadership, character and organizational ethics by Better Business Bureau serving Eastern North Carolina. Honorees were celebrated at an awards ceremony held at Prestonwood Country Club, in Cary, NC on April 18.

 “It is truly an honor to receive this Torch Award for Ethics from a highly respected organization such as the Better Business Bureau of Eastern North Carolina. Confero strives to create trusting relationships and foster clear communication with its clients, mystery shoppers and the community. This award recognizes the importance of ethical practices across all areas of the company and its direct impact on serving the business community well.  Everyone on our team plays a role in our company’s ethical processes, and the entire team is honored to have earned the Torch Award, “ said Elaine Buxton, president of Confero.

Award winners and finalists were selected by an independent panel of judges who evaluated candidates based on leadership commitment to ethical practices; communication of ethical practices; leadership practices to unify the organization; organizational commitment to performance management practices; organizational commitment to ethical human resource practices; and organizational commitment to the community.

“This year’s winners provide proof that success in business does not happen by accident and is not accomplished through short-cuts,” said Steve Fromme, executive director of the BBB Educational Foundation. “It requires a commitment and dedication to ethical leadership, to fairness in the marketplace, and to honesty and trustworthiness in day-to-day operations. Those are the very hallmarks of this year’s BBB Torch Award honorees.”

For more information on BBB’s Torch Awards, visit

About Confero, Inc.

Confero, Inc. is a national customer experience measurement firm dedicated to helping clients provide outstanding service to their customers. The firm, which was founded in 1986, offers customer service mystery shopping evaluations, customer brand support services, customer satisfaction research, and employee incentive and recognition programs.  Serving all of the United States and Canada, Confero utilizes more than 130,000 independently-contracted mystery shoppers who provide accurate, objective feedback to help companies identify competitive opportunities and increase customer service accountability throughout their organizations.  Confero is accredited by the Better Business Bureau (BBB) with an A+ rating.

About BBB serving Eastern North Carolina

Better Business Bureau serving Eastern North Carolina is a 501(c)(6) not-for-profit corporation serving 33 counties in eastern North Carolina. The organization is funded primarily by BBB Accredited Business fees from over 3,700 local businesses and professional firms. BBB promotes integrity, consumer confidence and business ethics through business self-regulation in the local marketplace. Services provided by BBB include reports on companies and charitable organizations, general monitoring of advertising in the marketplace, consumer/business education programs and dispute resolution services. All services are provided at no cost to the public, with the occasional exception of mediation and arbitration. Visit

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