Customer experience measurement programs are not just nice to have; they need to show a return in terms of dollars. Confero offers a helpful calculator to do just that.

Your own unique objectives ultimately determine how ROI will be calculated.  Mystery shopping programs often focus on areas such as customer retention, loyalty, and revenue-generating behaviors such as suggestive selling.  Consider these factors when figuring your own ROI:

• Reduction in employee time spent handling customer complaints, as service levels improve
• Reduced cost to gain new customers
• Incremental revenue expected from earning repeat business from current customers
• Increase in referrals from existing customers as service levels improve
• Increase in revenues from additional products/services sold
• Increase in employee retention and morale as employees are recognized for excellent service, leading to a decrease in employee turnover

Regardless of the industry, this tool can be adapted to any scenario!. Click the link to try it out:

Return on Investment Calculator

Learn how Confero's customer experience research and reports create actionable reports that improve your profits.

Business Basic Information Inputs for Calculations

Type of business? Store? Bank? Repair Shop? etc.

Existing number of purchasing customers per day -

Average $ purchase amount

Number of Locations -

$ Daily Sales Total =

What If's -

What would happen if suggestive selling increased?

Days of Calculations

What if this % of customers accepted the upsell?

1%, 2%, 3%, 4%, 5%, 10%?

What if this was the $ amount of a typical upsell?

$2, $5, $10, $25, $50, $100?

Additional Daily Sales Would =

Thinking this Line of Thought Through Further -

Number of Days in Sales Period of Interest -

5, 15, 30, 90, 180, etc.

Visualizing Changes in Sales Results -

Over time, small changes add up. Here is an example of how that happens.

Expected $ Sales Increase in Named Period =

Expected $ Sales Increase in a Month =

Expected $ Sales Increase in a Year =

Contact Confero to Explore Possibilities for Your Business