Nationwide Point-of-Purchase Audits Improve Promotional Consistency
The Challenge
A large fast casual restaurant chain invested heavily in promotional campaigns. Success depended on flawless point-of-purchase (POP) execution at every customer touchpoint: drive-through boards, exterior signage, indoor menu boards, registers, counters, and even food bags.
Management worried that inconsistent execution across thousands of locations could cause customers to miss the promotion entirely — reducing sales and undermining marketing spend.
The Objective
The chain partnered with Confero to:
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Validate whether POP materials were displayed across all customer touchpoints.
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Collect photographic proof of execution.
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Measure upselling and employee promotion behaviors.
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Convert thousands of audits into actionable data for quick decision-making.
Our Approach
Confero deployed a nationwide POP audit program across 3,900+ locations in 22 metro areas:
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Audit Design: Custom survey combined structured data with 6–7 photos per site.
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Fieldwork: Auditors visited both drive-throughs and dining rooms to validate signage and staff upsell behaviors.
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Data Reporting: Individual visit reports provided store-level “snapshots,” while weekly roll-ups allowed leaders to compare results regionally and nationally.
The Results
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Scale & Coverage: 3,900+ audits delivered statistically valid insights.
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Visibility: Managers saw exactly which POP pieces were missing or incorrectly executed.
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Actionable Insights: Reports identified gaps in signage placement and upselling.
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Impact: Armed with evidence, managers created targeted action plans to standardize execution.
The Success
The chain protected its marketing investment and strengthened brand consistency by ensuring customers consistently saw and engaged with promotions. With Confero’s insights, managers improved upselling, reinforced execution, and drove stronger results chain-wide.
Key Takeaway
Confero helps restaurant chains safeguard marketing spend with large-scale POP audits. By blending photo validation, structured data, and employee behavior insights, Confero delivers intelligence that protects brands, grows revenue, and ensures promotional consistency nationwide.
👉 Contact Confero to learn how nationwide POP audits can improve your next promotional campaign.
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