Confero Mystery Shopper Blog

In this 2010 interview by WRAL’s 5 on Your Side, Monica Laliberte sits down with a real mystery shopper to learn what mystery shopping truly is in this interview – “Mystery Shopper Shares Secrets of the Job”. Also, Monica speaks with Elaine Buxton about what companies are looking for when research themselves with mystery shoppers. […]

How to spot mystery shopping scams is still a relevant topic for preventing fraud in the mystery shopping industry. In the age of the internet and side hustles, these scams continue to take advantage of unsuspecting folks. In 2010, WRAL’s Monica Laliberte interviewed Elaine Buxton on How to Spot Mystery Shopping Scams. How to Spot […]

You have finished your mystery shop, have your notes and are ready to write your report. How much detail should you include? Was that an important detail or not? 

Here are some tips to help you when you fill out your next report. 

Our mystery shoppers may have noticed that over the past year, Confero has seen a big increase in clients requesting audits of their location.  Audits are usually used by large companies or corporations with multiple locations, often nationwide. Audits provide a simple way for companies to manage the image they are presenting to customers in all their locations. 

Audits usually require auditors to visit the assigned location and do any of the following items:

1. Take an inventory of particular products.  Companies want to ensure that their shelves are properly stocked at all times.  And sometimes, they are auditing their competitors, so they want to be able to compare what their competitors have in stock.  In a recent program, one of our clients had auditors visit grocery stores to take inventory particular brands of products.  They wanted to know how much shelf space was designated for their product, as well as their competitors.

  Brand Auditors: The Role of Secret Shoppers Revealed? What is That About? When you hear the term secret shopper it sounds so mysterious, right? What do mystery shoppers really do? How are mystery shoppers actually brand auditors? Do they really help businesses improve? Have You Ever Wondered How Mystery Shoppers Are the Solution for […]