Confero Mystery Shopper Blog

How to spot mystery shopping scams is still a relevant topic for preventing fraud in the mystery shopping industry. In the age of the internet and side hustles, these scams continue to take advantage of unsuspecting folks. In 2010, WRAL’s Monica Laliberte interviewed Elaine Buxton on How to Spot Mystery Shopping Scams. How to Spot […]

Our mystery shoppers may have noticed that over the past year, Confero has seen a big increase in clients requesting audits of their location.  Audits are usually used by large companies or corporations with multiple locations, often nationwide. Audits provide a simple way for companies to manage the image they are presenting to customers in all their locations. 

Audits usually require auditors to visit the assigned location and do any of the following items:

1. Take an inventory of particular products.  Companies want to ensure that their shelves are properly stocked at all times.  And sometimes, they are auditing their competitors, so they want to be able to compare what their competitors have in stock.  In a recent program, one of our clients had auditors visit grocery stores to take inventory particular brands of products.  They wanted to know how much shelf space was designated for their product, as well as their competitors.

  Brand Auditors: The Role of Secret Shoppers Revealed? What is That About? When you hear the term secret shopper it sounds so mysterious, right? What do mystery shoppers really do? How are mystery shoppers actually brand auditors? Do they really help businesses improve? Have You Ever Wondered How Mystery Shoppers Are the Solution for […]

Starting mystery shopping can feel like a lot at first. These simple tips from experienced shoppers will help you stay organized, build confidence, and succeed on your first assignments.

Confero’s Growth & Culture Reflect Our Founder, Joann Buxton’s Leadership If you were fortunate enough to know JoAnn Buxton and are familiar with the company she began, you will easily see that the company’s congenial determined go get it nature, the attention to detail coupled with strong financial management and valuing others are all a […]