Automotive

Confero mystery shoppers visit your locations to interact with employees as typical customers normally would.

Shopper screening and selection depends upon your target customer profile. While programs for mass retailers usually do not require customer profiles, specific demographic requirements may be accommodated for specialty retailers or special projects, including gender, age, education, income and children. Profiles may be especially important for auto dealers.

Shopper selection may also include a requirement for the shopper to own or lease a specific brand of vehicle.

Announced audits are also available.

Criteria:

  • Exterior appearance and entry
  • Greeting
  • Attentiveness
  • Promotional materials
  • Suggestive selling
  • Cash out processes (where applicable)
  • Test drive (where applicable)
  • Trust and relationship building
  • Telephone skills

Our specific experience includes:

  • Dealer sales and service
  • Automotive parts sales
  • Auto services and maintenance
  • Car washes
  • Quick oil change services