Author: Ruth Logsdon

Have you ever heard another mystery shopper mention an opportunity you never saw on the gig board? Many shoppers assume the opportunities they see near the end of the month represent everything that was available during that month. Not necessarily. Some customer research gigs remain available for weeks. Others may be claimed quickly after they […]

Organizations everywhere are investing in AI to improve efficiency, reduce costs, and automate customer interactions. But what happens when automation improves performance metrics while customer confidence quietly declines? Learn why measuring customer trust may be just as important as measuring efficiency.

Questions about shops, reports, or payments come up from time to time. Learn how mystery shopping support works and the best ways to receive accurate assistance.

Customer experience performance is measured in many ways. Dashboards track activity. Reports summarize results. Metrics provide leadership with a sense of visibility into the organization. But visibility and understanding are not the same thing. In many organizations, performance reporting creates operational blind spots—particularly in how customer experience is actually being delivered at the location level. […]

Mystery shopping opportunities are not limited to your home area. Learn how shoppers sometimes combine mystery shopping with vacations, family visits, road trips, and everyday travel.