Author: Admin

  • Why Organizations Use Mystery Shoppers

    June 24, 2009

    When I tell friends that I work for a firm that provides mystery shopping services, I am surprised by the responses. They are intrigued with the idea of mystery shopping and want to become mystery shoppers themselves. Most have experienced positive and negative interactions in buying situations and have wanted to convey feedback on their experiences.

  • Confero Inc. President Named to Enterprising Women Magazine’s Advisory Board

    May 5, 2009

    CARY, N.C.—Confero, Inc. a national customer experience measurement firm, has announced that Elaine Buxton, president, has been named to the Enterprising Women Advisory Board for Enterprising Women magazine. Enterprising Women magazine is the nation’s only women-owned magazine published exclusively for women business owners. It chronicles the growing political, economic and social influence and power of […]

  • Confero Consumer Protection Alert – Warning to Consumers of Scam Artist Posing as a Confero Mystery Shop Recruiter

    April 7, 2009

    As discussed in earlier posts, we have received requests from would-be mystery shoppers asking that we validate the employment of Robert Preston, Micheal Thomforde, James Clayton, Paula Moore, Carlos Burnett, Chris Jordan and now Alexander Hopkins. None of these persons work for Confero. These are made-up names used in official-looking email messages from people trying to scam unsuspecting consumers. Sometimes, the scam emails have been spoofed to look like the message is from Confero and to hide the true origin of the email. Other times, the sender simply pastes the Confero name or website into his or her email message. Either way, these scammers are attempting to fool consumers into thinking they are dealing with Confero.

    Persons interested in legitimate mystery shopping may visit the Mystery Shopping Providers Association (MSPA) website for information about ethical, legitimate mystery shopping companies. Confero is a member of the MSPA. To register your interest to mystery shop for Confero,please visit the Shoppers’ Center tab above for complete details.

    If you have fallen victim to this scam, or if you have been contacted by any of these scammers, please file a complaint with the Federal Trade Commission (FTC).. The FTC also offers information about mystery shopping and the Mystery Shopping Providers Association at
    this link.

    What can consumers do to steer clear of this?

    1. Only sign up to mystery shop with reputable firms. All members of the Mystery Shopping Providers Association have agreed to honor a code of ethics.
    2. Reputable firms are not likely to ask for your name, address and other contact info via email. Sign up with firms that offer a secure website for sign ups.
    1. Never pay to be accepted as a shopper. Reputable firms pay YOU to mystery shop and charge you NOTHING to sign up.
  • Confero President Elaine Buxton Elected To Mystery Shopping Providers Association Board Of Directors

    March 30, 2009

    Confero President Elaine Buxton Elected To Mystery Shopping Providers Association Board Of Directors CARY, N.C. — Confero, Inc., (www.conferoinc.com), a national customer experience measurement firm, has announced that Elaine Buxton, president, has been elected to the Mystery Shopping Providers Association (MSPA) of North America’s 2009 board of directors. With more than 200 members worldwide, the […]

  • Do Tough Economic Times Result in Customer Service Improvements?

    March 26, 2009

    A business acquaintance recently asked my opinion on the current state of customer service in this tough economy. The reason? She had just returned from some routine business travel and found the customer service, from beginning to end, to be nothing short of effusive. I could not stop her as she sang the praises of the taxi driver, the airline gate agent, the flight attendants, the bell staff, the concierge, the restaurant servers, and on and on. She reported that she felt an obvious, heartfelt appreciation of her patronage from many employees.