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Why External Forces Shape Customer Experience Expectations
February 4, 2026External forces such as weather, economic shifts, and community change influence how customers behave and what they expect from businesses. Learn how customer experience research helps organizations respond with insight and confidence.
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Are You “Just” a Mystery Shopper? Here’s Why You’re Actually a Customer Experience Researcher
December 17, 2025Mystery shoppers do far more than complete assignments. Your observations, timing, and reports fuel customer experience research that brands rely on to improve service and solve real problems.