Consumer Protection Alert -Margot Lane – Application Accepted Email Scam
May 1, 2025May 1, 2025 Thanks to an alert Confero Shopper, our team was alerted to another email scam using Confero’s name. Please be alert and do not respond to Margot Lane via email with the subject line “Application Accepted.” Full email is pictured in the graphic accompanying this Consumer Protection Alert. Margot Lane or Lane Margot […]
Mystery Shopping Report Tips
April 30, 2025You have finished your mystery shop, have your notes and are ready to write your report. How much detail should you include? Was that an important detail or not?
Here are some tips to help you when you fill out your next report.
Audit Projects Increase for Customer Researchers
February 21, 2025Our mystery shoppers may have noticed that over the past year, Confero has seen a big increase in clients requesting audits of their location. Audits are usually used by large companies or corporations with multiple locations, often nationwide. Audits provide a simple way for companies to manage the image they are presenting to customers in all their locations.
Audits usually require auditors to visit the assigned location and do any of the following items:
- Take an inventory of particular products. Companies want to ensure that their shelves are properly stocked at all times. And sometimes, they are auditing their competitors, so they want to be able to compare what their competitors have in stock. In a recent program, one of our clients had auditors visit grocery stores to take inventory particular brands of products. They wanted to know how much shelf space was designated for their product, as well as their competitors.
Brand Auditors: The Role of Secret Shoppers Revealed
February 21, 2025Brand Auditors: The Role of Secret Shoppers Revealed? What is That About? When you hear the term secret shopper it sounds so mysterious, right? What do mystery shoppers really do? How are mystery shoppers actually brand auditors? Do they really help businesses improve? Have You Ever Wondered How Mystery Shoppers Are the Solution for […]
New Confero Mystery Shopper’s First Steps to Success
February 12, 2025Are you a New Confero Mystery Shopper? Welcome! Here are a few ideas to get your new mystery shopping side gig off to a great success. Have fun and help businesses in your area improve while getting paid to evaluate them! What are the first steps to success as a Confero mystery shopper? […]