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Calculate ROI on Mystery Shops
June 4, 2025Customer experience measurement programs are not just nice to have; they need to show a return in terms of dollars. Confero shares a helpful calculator to do just that.
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Social Media Monitoring: Need help?
April 12, 2025Confero offers Social Media Monitoring, to complement your mystery shopping!
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Mystery Shopping Program Guide: Retail Mystery Shopping [Infographic]
March 29, 2025This checklist includes considerations for retail mystery shopping programs.
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25 Customer Service Corrections Effectively Measured by Mystery Shopping
March 15, 2025-
Making it Difficult for Customers to Contact You: Many companies have “contact us” email forms on their websites, and for some, this is the only manner in which customers may easily contact them. Companies frequently desire to measure how easy it for customers to locate contact information on their website. As an example, one of our clients discovered that it was difficult for mystery shoppers to simply search for a company location nearest them. Online mystery assessments uncover areas critical to a customer’s ability to find and contact you.
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Making it Difficult for Customers to Contact You: Many companies have “contact us” email forms on their websites, and for some, this is the only manner in which customers may easily contact them. Companies frequently desire to measure how easy it for customers to locate contact information on their website. As an example, one of our clients discovered that it was difficult for mystery shoppers to simply search for a company location nearest them. Online mystery assessments uncover areas critical to a customer’s ability to find and contact you.