Client Blog

A day in the life of a mystery shopping scheduler, shares Robin Upchurch’s personal experience on how mystery shoppers are  assigned shops, supported and appreciated. Thank you, Robin for sharing! Behind the Scenes with Robin: A Day in the Life of a Mystery Shopping Scheduler by Robin Upchurch When people think of mystery shopping, they […]

Companies use mystery shopping, IVR and web surveys and other measures of customer experience in an effort to increase customer satisfaction, which will hopefully turn into customer loyalty.  If your company is considering starting a customer experience measurement program (or if you are already using one) it may be helpful to calculate what the potential return on investment may be. 

Customer experience measurement programs are not just nice to have; they need to show a return in terms of dollars. Confero shares a helpful calculator to do just that.

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You have finished your mystery shop, have your notes and are ready to write your report. How much detail should you include? Was that an important detail or not? 

Here are some tips to help you when you fill out your next report. 

Confero offers Social Media Monitoring, to complement your mystery shopping!