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Reflections on Enduring in Business
October 1, 2025
Last year, Confero was honored as the 2024 U.S. Chamber CO—100 Top Small Business of
the Year and recognized as the Top Enduring Business. As we look toward October 7th,
when the 2025 winner will be announced, I’ll be there to cheer them on—and to reflect on
what “enduring” has meant for us.